The logo reads 'The Ink & Identity Promotions' with a black background.

Custom Apparel, Printing & Promotional Products in New England

Rooted in New England

Local roots. Local relationships. Quality you can count on.
Ink & Identity was built right here in New England by two Massachusetts natives who now call New Hampshire home. We believe in doing business the New England way—building real relationships, supporting local whenever possible, and treating every order like it has our name on it, too.

Experience Behind Every Order

More than 25 years of combined print + operations experience.

With over 15 years in the print and promotional industry and more than a decade of operations expertise, owners Felicia Legare-Poirier and Kim LaDuke bring two sides of the business together. From choosing the right product and perfecting the design to sourcing, production, and delivery, experience guides every step.

Better Service. Better Sourcing. Better Design.

The personal service of a local company with the capabilities of a modern print partner.

Our process is built around three things that matter: exceptional customer service, thoughtful local sourcing, and cutting-edge design. We work with you—not just your order number—to create custom apparel, print materials, and promotional products that genuinely represent your brand.

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Two women standing close together, smiling, with one woman wearing glasses on her head and the other wearing earrings and a necklace. The woman on the right has a floral pattern tattoo on her upper arm.
Person wearing a black hoodie with a 'Quality Hood Cleaning' logo on the back, standing in front of a white cleaning service van with similar branding and list of services.
A man wearing a black Chicago Bulls hat and a black T-shirt with white text on the back stands at a crosswalk in a city neighborhood with multi-story houses and cars parked along the street.
A white T-shirt with a logo that says "Soxy Bush" and depicts green boxing gloves, laid on a table in a room with cardboard boxes and a cleaning cloth in the background.
Display of three folded T-shirts in light blue, white, and black, each embroidered with 'L STREET' and a small shamrock, arranged above a bed of colorful petunias.

Our Services

  • Bring your brand to life with high-quality custom screen printing. From company apparel and team gear to events and fundraisers, we create professionally printed T-shirts, sweatshirts, and apparel designed to represent your brand and stand up to everyday wear.

  • Give your brand a polished, professional look with custom embroidery. Perfect for polos, hats, jackets, workwear, bags, and more, embroidery adds a durable, elevated finish to your logo or design.

  • Put your brand into the hands of the people who matter most. From drinkware and pens to bags, event giveaways, employee gifts, and unique branded merchandise, we source promotional products that keep your business top of mind.

  • Make ordering branded apparel and merchandise easy with a custom online webstore. We can create a dedicated shopping experience for businesses, schools, teams, organizations, fundraisers, and events—making it simple for your customers, employees, or members to order.

  • Add personality and dimension to apparel, hats, bags, uniforms, and more with custom patches. We offer professionally designed branded patches that provide a distinctive, durable way to showcase your logo, organization, team, or message.

  • Custom heat transfers offer a versatile solution for creating vibrant, detailed apparel. Ideal for logos, full-color designs, smaller quantities, and custom projects, transfers allow us to produce eye-catching apparel with crisp detail and lasting results.

  • Keep your brand consistent beyond apparel with professionally printed marketing materials. From business cards and brochures to postcards, flyers, menus, presentation materials, and more, we provide custom print products designed to make your business look its best.